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About Exponential Concepts

ECL Executive Coaching works with high calibre individuals in business who are high achievers and aim to consistently achieve goals and maintain high standards in the work place.

Top people in business know the value of working with an executive coach on a regular basis to keep them on track to achieving their best.

As with the top sports people in the world, no one ever said you had to do it alone.

From business owners to managers, and senior executives in companies, when you want to stay on top at all times, use your own executive coach as your sounding board, support and challenger to get you where you want to be, faster and with increased focus.

ECL – Exponential Concepts Limited

The company was formed as a direct result of a clearly highlighted need for executives and decision-makers in the business arena.

The company Directors were repeatedly asked by their clients to provide a central and clearly defined place for executive coaching.

Coaching that would be aimed primarily at the executive, the individual, within their organisation, as opposed to coaching from the organisation to the executive.

As a result of this growing requirement, Exponential Concepts Limited was formed informally over 3 years ago and became formalised in February 2006.


Natalie Dee

With over 20 years experience in personal development, Natalie Dee’s career path included setting up an IT training agency which focused on corporate, public sector and private clients. She sold this successful business as a going concern within a two year period.

Natalie used an executive coach herself to determine her on-going career path and realised that the natural next stage for her was to focus on coaching as a career based on her own personal background, interests and knowledge.

In a very short period of time, Natalie created a thriving and successful business as a Lifestyle Management Specialist. This grew into the area of executive coaching and the development of Exponential Concepts Limited.

Natalie’s formal training includes a BSW in Social Work; she is certified as a High Performance Coach, NLP Master Practitioner, Advanced EFT (Emotional Freedom Technique) Practitioner & Hypnotherapist.

Ian Howie

With 10 years in web creation, project management and marketing, and experience in managing teams, including production, development, programmers and journalists / content-editors, Ian Howie is highly skilled in coaching and business development in the corporate world.

His experience includes 5 years as business consultant; focusing on project management, e-marketing, business coaching and mentoring.

Ian’s formal training includes a BSc in Computer Science; he is certified as an NLP Practitioner & Hypnotherapist, and is also certified as a Google Adword Specialist.

ECL – Exponential Concepts Limited

All associate coaches used by ECL for executive coaching are formally trained in the UK, and NLP certified with business experience.