Marketing Methods

Giving presentations
How to make a great impression

Email marketing
Build relationships with your customers - but don't spam

Business metrics
Why you should take the time to measure performance

Events and tradeshows
Take a stand to win new business

Exploiting free advertising
Cut down the expense of advertising with some lateral thinking

Marketing by word of mouth
Turning your customers into your sales force

Responding to change
Six ideas for fine-tuning your business offering

Direct marketing
Ten tips for successful campaigns

Handling bad publicity
How to cope when bad news breaks