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Commerce with a conscience

Anita Roddick: can business deliver social change?

Dame Anita Roddick, founder of The Body Shop and one of Britain's most successful entrepreneurs is a very unusual businesswoman with very ambitious goals.

Since she started her first shop in 1976 she has strived to build a business with a conscience and hers is one of the most extraordinary, exciting and controversial stories in modern business history.

At the 'Commerce with a conscience' event, which took place at The British Library in November 2006, Roddick talked about whether business really can deliver social change. Watch video recordings of her talk exclusively here, on bCentral.

Watch the videos

Please note that Windows Media Player is required to watch the videos.

Dame Anita, founder of The Body ShopLoaded

Click here to play Part 1 of the Anita Roddick talk'No more powerful institution than business' Watch the video [7.02 mins]

Click here to Part 2 of the Anita Roddick talk'Getting down and dirty' Watch the video [14.17]

Click here to play Part 3 of the Anita Roddick talk'Set clear goals and stay positive' Watch the video [8.04]

Click here to play Part 4 of the Anita Roddick talk'Emphasise what sets you apart and keep your sense of outrage' Watch the video [19.25]

Click here to play questions and answers at the eventQuestions and Answers Watch the video [43.30]

'Commerce with a conscience' was the latest in a series of events and workshops designed to inspire and support entrepreneurs and small businesses as part of the Library's recently upgraded Business & IP Centre.

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What next?

'Hot off the Press' brought together four trailblazing and controversial entrepreneurs and editors from the press and media to discuss how best to start and develop a business in the media. Watch the videos.

Bob Geldof returned to Dublin after writing for the New Media Express to set up a rock-and-roll magazine. Read the full story here.

Four award-winning British Asian entrepreneurs revealed their business secrets to the audience and how Asian culture influenced their thinking. Watch the British Library webcasts of the event here.

How can you get closer to potential customers while presenting a more professional image in all communications? Find out here.

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