Commerce with a conscience
Anita Roddick: can business deliver social change?
Dame Anita Roddick, founder of The Body Shop and one of Britain's most successful entrepreneurs is a very unusual businesswoman with very ambitious goals.
Since she started her first shop in 1976 she has strived to build a business with a conscience and hers is one of the most extraordinary, exciting and controversial stories in modern business history.
At the 'Commerce with a conscience' event, which took place at The British Library in November 2006, Roddick talked about whether business really can deliver social change. Watch video recordings of her talk exclusively here, on bCentral.
Watch the videos
Please note that Windows Media Player is required to watch the videos.
'No more powerful institution than business' Watch the video [7.02 mins]
'Getting down and dirty' Watch the video [14.17]
'Set clear goals and stay positive' Watch the video [8.04]
'Emphasise what sets you apart and keep your sense of outrage' Watch the video [19.25]
Questions and Answers Watch the video [43.30]
'Commerce with a conscience' was the latest in a series of events and workshops designed to inspire and support entrepreneurs and small businesses as part of the Library's recently upgraded Business & IP Centre.