Starting up in retail

Find your niche
You need to see if there's an obvious gap in the market. If so, is that because you've thought of something nobody else has, or have others tried before and found that actually the gap's there because there's no business to be had?

Choose your site
Finding the right location is essential, but what works for one retailer might not work for another. If you're focused on convenience then you'll want to be close to your target customers. Selling specialist goods may give you a wider catchment area. You'll also want to look at rents and how much space there is. Will you want the potential to expand in the future?

Assess the competition
Have a look at the other similar businesses in your target area. The chances are that the competition will always be around. Look to complement what's already available, rather than taking on established businesses head on.

Decide what to sell
Make sure you think carefully about the products you're going to stock. Plan ahead - you can use internet searches and trade magazines to locate new merchandise before you start trading. Always consider your stock levels - be sure you can reorder products that sell well, but make sure you don't get stuck with a warehouse of stuff nobody wants.

Set up shop
Once you've decided on where you want to be and the type of premises you want, you'll have to look at layout, equipment and decorations. You need to be sure the atmosphere is right for what you're selling. Loud music might work well in a surf shop, but it's not so suitable for a kitchen equipment retailer. Don't forget the practicalities: can people move around easily? Is there enough space for all your stock? Are there enough tills?

Technology
Have you considered how technology could help your business? There are all sorts of options when it comes to tills and stock control. One to consider is Microsoft's own Retail Management System. You could even look into setting up an online shop.

Create your brand
Having a strong brand can be massively beneficial to your company. It makes your business memorable, gives it an identity and lets you associate it with certain values. Simple things can help here: Use a consistent logo, have a memorable name and makes sure everything you do reinforces the image you want to project.

Raise awareness
You'll want to make your opening day a success with some pre-launch publicity. Make a noise about your business and don't be shy: Contact local newspapers and radio stations, get involved with local events and seasonal specials and get your logo noticed by distributing leaflets and flyers. Special offers and gimmicks on the day will help get people through the door.

Check the law
Make sure you comply with all relevant laws. Have you checked there are no rules restricting when you can open? Have you checked the latest employment law? Have you gone through the proper process to form your company? Don't forget to consider what insurance you might need too.

Think about staff
If you're opening a shop then it's likely you'll be employing some members of staff. Make sure you're familiar with all the red tape and your legal and financial responsibilities. Choose your employees carefully, and always take up references.