Good, old-fashioned customer careGo back to basics to delight your customers
Handling complaintsBe honest to turn a bad situation around
PartnershipsShare the promotional costs and double your reach
Say that again?Seven things never to say to your customers
Know your customersHow to identify good and bad clients, and focus your efforts
Profit from customer informationHow customer relationship management could boost your earnings
The sales manager's problemCentralise your client database with customer relationship management
Database marketing magicHow does your database compare to these real-life examples?
Timing your communicationHow to pick the right moment to contact your customers
Customer loyaltyReward your best customers
CRM for small businessesCould a Customer Relationship Management system help your firm?
How to delight your customersPersonalise your marketing and improve the bottom line
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