Microsoft List Builder
Manage your email newsletters using our online service
Create e-mail marketing campaigns that attract and retain customers. With Microsoft List Builder, you can design professional-looking e-mail announcements and newsletters to reach your customers while keeping costs way down. You can also target different customer segments with personalized messages that address subscribers by name.
Business Benefits
| • | E-Mail Marketing with List Builder Now it's easy to create and send e-mail newsletters. By combining the power of List Builder, the familiarity of Microsoft Office, and your choice of three basic HTML templates, you'll find it easy to design a great-looking newsletter for your customers.You can also create e-mail newsletters with Publisher 2003. This gives you enormous flexibility when developing the look and feel of your message. In fact, by using Publisher and List Builder together, you can complete an entire e-marketing campaign from creation down to distribution and feedback. |
| • | Create Professional-Looking Direct E-mail Campaigns | • | Professional-looking templates help you create effective announcements and newsletters in minutes. | | • | Personalization features address your subscribers by name or help customize your messages based on profile and demographics. | | • | Preview and test features let you see campaign pieces exactly as your customers will see them. | | • | Automatic formatting sends text messages to customers who cannot read HTML e-mail messages. | | • | Every message includes an unsubscribe link. |
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| • | Manage Your Mailing Lists | • | Track subscribers in your List Builder database and easily import customer information from other sources. | | • | Develop custom surveys to automate sign-ups, collect customer demographics, and other data. | | • | Put customers in control of their subscription with the handy opt-in or opt-out tool. | | • | Automatically handle cancellations and invalid e-mail addresses. |
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| • | Ensure the Effectiveness of Your Campaigns | • | Reports and statistics tell you exactly what's working and what isn't. | | • | Track the number of opened e-mail messages and which links your subscribers follow. | | • | Quickly respond to customer inquiries with auto-response e-mail messages. | | • | Create targeted campaigns based on demographics or survey responses. |
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Looking for Support?
The quickest way to get help with List Builder is to call us for free on 0800 032 1875 (call free within the UK). You can also access online help at the List Builder site
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