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January 22nd 'worst day' for small businesses

Thu, 18 Jan 2007 16:58:18 GMT

Small businesses are set to experience their worst day of the year on January 22nd, according to Lloyds TSB Insurance.

Typically, January is a tough month for small retailers following a boost in sales and productivity in the period leading up to Christmas, with larger-than-average debt, bad weather and a lack of motivation contributing to the malaise.

Consequently, with January 22nd occurring exactly one month after Christmas day, academics have pinpointed it as the worst day of the year.

However, Lloyds TSB believes that businesses can offset the problems associated with the first month of the year by putting in place simple measures.

Garry Hurry, senior marketing manager at Lloyds TSB Insurance, said: "No matter how well a business is run, disaster can strike at any time, putting any business at risk."

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