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Firms seeking out rural locations

Thu, 18 Jan 2007 17:01:18 GMT

Many employers and employees working in an urban environment aspire to relocate to a rural environment, new research has shown.

According to research carried out by Cornwall Pure Business, half of managers working in the city dream of escaping to their own rural idyll.

Some 15 per cent of managers would also like to move their business to a less urban location, the group's research shows.

The most favoured area for a prospective relocation is the south-west, followed by Cornwall and Devon.

Destinations which were not so highly sought after for a business relocation included the Yorkshire Dales, Wales and the Norfolk Broads.

Sir John Banham, chairman of Johnson Matthey, lauds the benefits of developing a business in a rural environment.

"Economically, the business landscape of the UK is changing," he said.

"With the growth of a more knowledge-based economy and developments in technology many businesses are no longer limited geographically by infrastructure and convenience to customers," he added.

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